Saturday, May 19, 2007

How to get an offer in todays market

Wow, I just came from a listing appointment and this is a great time to talk about "How to get an offer in today's market".

I am going to keep this blog real simple today:

(1) Get your ego off of the table. (2) No one cares how many wonderful holidays you have celebrated in your home, the buyer has no interest in paying you for your good times. (3) Yes, you have nice neighbors, so do other people. (4) Yes, you certainly have put money into maintaining your home, that is a cost of owning your home, you are supposed to. (5) Yes, your landscaping is beautiful, but is it really $50,000 better than the other homes in the area? (6) Costs to build, your house is not new, if the buyer wants a new home they will buy one. (7) I had my home appraised and the appraiser told we what it was worth, yes but did he guarantee what it will sell for in the next 90 days? Worth and what a home will sell for in a given time frame are two different worlds. If you have a year to sell then put your home on the market in 8 months price correctly (8) My friends all tell me how great the home is and would all love to buy my home, great then ask them to write you a check.

To sell today you must get the ego off of the table and place your home on the market at a price that is realistic for your area. Homes sold in the last 60 days and homes in escrow today are the only true measure of real value. That coupled with the number, or lack thereof of homes sold and the amount of homes for sale will provide the basic building blocks for value. Do not price your home based on other homes in your area, that is unless you are only interested in listing your home and not selling it.

In today's market your home must scream value. That means you must (A) price the home within in the market (no, that does not mean the lowest price), (B) stage the home, (C) maintain your landscaping, (D) make access to your home easy.

If you will balance out these 4 basic points you can expect to see an offer on your home, it is that simple. PRICE, TERMS AND CONDITIONS.

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